TIOIT

We are TIOIT, a surf-inspired brand dedicated to those who live to ride, create, and protect. We create innovative gear like our TIOIT TraXion front pad, which enhances board traction and control, as well as shoes and apparel that capture the spirit of the ocean. Driven by our mission to support the community and safeguard our beaches, we blend style, functionality, and purpose in everything we make. When you buy from TIOIT, you’re not just getting quality surf products—you’re joining a tribe that stands for the ocean, the art, and the lifestyle.